10 Nov 2022
GOLDEN RESULTS AT ESG AWARDS
We're very proud and excited that our work for McDonald's and Huawei has been nominated across digital, international and consumer tech categories at this year's PRCA National Awards.
For McDonald's, we asked the question if Big Mac with Bacon was still a Big Mac and fueled a national debate! The bacon debate was built into all our comms and we teamed up with Harry and Jamie Redknapp to dramatize the opposing sides of the issue.
And for Huawei, the power of AI was used to finish Schubert’s famously ‘Unfinished Symphony’.