10 Dec 2018
Transforming story time
Two campaigns created by Red Consultancy have made the finals of this year's PRCA National Awards.
Zookeeper Zoe, our innovative children's eye check storybook for Boots Opticians, is shortlisted for the Health & Wellbeing Award. The free storybook was designed to allow parents to perform basic eye checks with their children to address the low uptake of children's eye checks (53% have never had an eye test). Available in digital and print formats, Red managed all aspects of the project from idea conception to book design, digital build and media relations across traditional and social channels.
Our guide to the UK created for Heathrow airport is also shortlisted for the Digital and New Media Award. Featuring national treasure Stephen Fry and scripted by renowned comedy writer Graham Linehan, Heathrow’s guide introduced visitors to the idiosyncrasies and quirks of modern British life. It created a positive global conversation with Heathrow at the heart through blanket media coverage and social media buzz.
Results will be announced on 8th November.