14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
We were delighted to pick up a High Commendation for our work with Adobe at last night's PR Week Awards.
Our "Reinventing Loyalty" campaign was awarded the accolade in the B2B campaign category.
The campaign created a new framework for how business should nurture consumer loyalty in a technology-disrupted world. Centred around comprehensive academic research, it positioned Adobe as a leader in digital experiences and garnered engagement across multiple channels, driving media, social media, lead generation activity and live event participation.