15 Sep 2020
Red shortlisted for PRCA National Award
The beautiful Amalfi Coast was the setting for showcasing Huawei’s partnership with iconic camera brand Leica, offering media a fascinating insight into the technology and innovation behind the Huawei P20 Pro’s camera abilities.
We took 22 media and influencers to Italy and designed an itinerary that put the P20 Pro through its paces in unique and creative settings. From the winding streets of ancient Pompeii, to the sprawling cinematic portraits of Positano by boat and Sorrento by helicopter, media saw for themselves that with the P20 Pro, you no longer need a DSLR to take professional grade photographs.
Renowned fashion, editorial and advertising photographer (plus Leica ambassador) Alex Lambrechts attended the trip to provide a series of masterclasses and offer tips. Model Jasmin Brunner and stylist Geoff Cooper were also enlisted to ensure media had the perfect subject and scene to take professional looking photographs.
The trip was a huge success with hundreds of social posts already shared. The device also received high praise from all attendees, so much so we’ve even converted a few iPhone users!