30 Sep 2021
Drum PR Awards triumph
Neutrogena has launched its breakthrough facial skincare range, Hydro Boost.
The Hydro Boost range, which has already taken the US by storm, is designed to leave skin so renewed and hydrated it bounces back.
Together with Gemma Arterton, the new face of the brand, Neutrogena held an exclusive event at the Mondrian Agua Bathhouse & Spa to celebrate the arrival of Hydro Boost. Beauty media, bloggers and vloggers enjoyed an exclusive sneak peek of the new range, learnt about the need for skin hydration from leading dermatologist, Dr Susan Mayou, and then heard from Gemma about joining the Neutrogena family.
Red Consultancy managed all aspects of the UK launch including full event organisation, expert and ambassador briefings, exclusive media interviews with Gemma Arterton and wider media sell in / amplification.