02 Mar 2018
Global Award Shortlist
Red Consultancy has been working with Budget to announce the nationwide rollout of Budget Van Rental.
Red's campaign specifically targeted renters and home buyers and was supported by commissioned research that identified the country's moving trends and pitfalls - from accidentally leaving pets behind to taking an average of 45 days to full unpack!
To drive mass reach and engagement, the story was packaged up with a video featuring declutterer to the stars Vicky Silverthorn, who provided a series of practical tips and advice to make moving home a little bit easier.
The campaign secured 48 pieces of coverage - including The Independent, Daily Star and LBC - and a total reach of 18m. The video content did extremely well too, hitting 35k video views and 629k impressions within days of launching.