Modern day neighbourliness

27 Aug 2019

The mark of modern day neighbourliness is no longer borrowing the traditional cup of sugar, it’s borrowing gardening tools!

That’s according to new research from our client Gumtree which also found that one third of Brits wished they knew their neighbours better and one in five claimed that borrowing/lending items has helped them do so.

As well as working with Gumtree on the research and releasing the results to media, we further brought the findings to life by creating Neighbourhood Starter Packs. These contained some of most popular borrowed items and were sent them to media and lifestyle influencers who had recently moved. 

The campaign secured coverage across national and lifestyle media plus lots of hamper chat from recipients to their collective 80K+ followers.