15 Sep 2020
Red shortlisted for PRCA National Award
RootMetrics, the independent mobile analytics company, has revealed how 16 UK cities compare for mobile performance.
Looking across all the ways we use our mobile phones – including calls, texts, and data – the top-ranked overall performance was found in Manchester, while London ranked a disappointing #13 out of 16 UK cities.
In addition to overall performance, RootMetrics also ranked the 16 cities for reliability, speed, data, calls and text. Manchester was #1 for data performance and network reliability whilst Liverpool came out on top for network speed. All results were based on data from the second half of 2015.
Red Consultancy secured blanket coverage on the results across national, regional, trade and broadcast media using a combination of creative pitch hooks and carefully crafted regional stories.
Read the full results here