10 Dec 2018
Transforming story time
As British families head overseas for the summer holidays, research from Emirates has revealed that UK parents are taking their kids abroad ever earlier, with 43% already having been on their first flight by the age of one.
With this in mind, we created a limited edition series of family holiday milestone cards in partnership with celebrity author, actor and mum Giovanna Fletcher. The Emirates My First Holiday Milestones cards capture key moments including ‘My First Flight,’ ‘My First Dip in the Hotel Pool’ and ‘My First Holiday Friend’.
Giovanna announced the partnership to her one million Instagram followers via an Insta-story and static post, as well as across Twitter and Facebook, generating positive chatter amongst parents. We also secured interviews with Giovanna in Hello, Metro, Good to Know and Closer.
News of the milestone cards plus further research findings were pitched to media with great results including this piece on Mirror.co.uk.
The packs are being given away to families travelling through the seven UK airports Emirates flies from next week, encouraging parents to celebrate and share their #HolidayMilestones.