Meet Brew + Press

16 Sep 2016

Brew Plus press Bar Underground

Red Consultancy helped Molson Coors launch Brew + Press this week, a hand-picked team of beer and cider enthusiasts assembled to deliver amazing consumer experiences.

Brands including Rekorderlig, Blue Moon, Staropramen, Sharp’s Atlantic & Wolf Rock and Franciscan Well Chieftain IPA will sit at the heart of Brew + Press alongside other well loved and newly-launched brands.

The Brew + Press team features beer sommeliers and former cocktail bar managers who will help celebrate the stories behind the brands and bring them to life through a range of activities.

Red Consultancy hosted a media event to launch Brew + Press and organised interviews with members of the team as well as Molson Coors’ Marketing Director, achieving blanket coverage in key on-trade media