27 Jun 2022
Late to the party but best dressed! That’s our verdict on the new McPlant – the only 100% vegan burger on the market that’s been three years in development and is setting a new benchmark for plant-based burgers.
We helped launch the McPlant and its forthcoming October trial in UK restaurants at an event for media and influencers. Food writer Gizzi Erskine and broadcaster Laura Whitmore were amongst the guests with Gizzi exclaiming it to be the best vegan burger she’s ever eaten in this country.
Coverage has been pouring in with over 300 pieces of media coverage so far plus 500k organic content views clocked up in in just 24 hours.