02 Mar 2018
Global Award Shortlist
Red Consultancy hosted an invigorating morning of yoga to celebrate the launch of Shreddies MAX - a delicious new granola that combines the great malty taste of Shreddies pieces with crunchy oats.
With research showing 41% people don’t make the most of morning, the launch was an opportunity to drive awareness of the new product, whilst educating on how a whole grain breakfast is a great way to start the day.
Taking place in Red's multi-functional event space, the yoga session was attended by national and consumer media who enjoyed the yoga and breakfast and left ready to MAXimise their morning!