14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Fashion designer and American icon Tom Ford has been crowned as Europe’s most popular luxury brand, according to independent research conducted by Kelkoo, the largest pan-European ecommerce advertising and shopping comparison service.
We worked closely with Kelkoo’s research team to understand consumer trends and behaviour when it comes to price comparison searches for luxury fashion items and compared preferences for famous brands across Europe. The insights were captured in the “Transforming High-End Shopping: The Digital Revolution of Europe’s Luxury Brands” report.
The report received great pick up in marketing and business trade media and helped establish Kelkoo as a thought leader in the luxury brands online shopping space.