09 Sep 2021
Drum PR Awards six-pack!
Emirates Holidays is helping even the youngest travellers try out new holiday flavours this summer via the launch of its ‘Little Foodies’ recipe cards.
Our consumer team worked with hotel partner chefs at Emirates Holidays’ top five family destinations to produce an exclusive set of recipe cards designed to help families cook together, expand their taste buds and prepare for – or remind themselves of – their holiday through local flavours.
Timing the launch just ahead of the school summer holiday travel period for maximum news value, we launched the recipe cards alongside the results of a survey of over 2,000 parents of under 16s that revealed the tastes of children across the nation and how they are impacted by travel.
A radio day featuring Emirates Holidays' Managing Director Niel Alobaidi and parenting travel blogger Monica Stott from The Travel Hack added further insights to the news story.
The launch has been a recipe for success so far with coverage already appearing across national and regional media. Hotel partner chefs supporting the launch on social have also reached over 370K followers to date.
Next up, we’ll be challenging parenting lifestyle bloggers to try out the recipes for themselves at home…watch this space!