Listerine reveals the power of red

14 Mar 2016

Listerine Advert With Woman Looking Into Distance

New research from Listerine Advanced White has revealed the empowering nature of red lipstick and why red lips plus white teeth provide that beauty edge.

The research found that 30% of women believe applying red lipstick in the morning makes them ready to take on the day ahead and 43% said wearing red lipstick makes them feel more powerful.  Plus with 55% of women also thinking red lipstick makes their smile stand out, Listerine are celebrating the transformative power of a red lip by giving away a free red lipstick with every bottle of Listerine Advanced White.

Red Consultancy commissioned the research, produced all media materials and hosted a event for influential women’s media to launch the research and limited edition Listerine Advanced White bottle.