18 Sep 2018
Award nominations hat-trick!
New research from Listerine Advanced White has revealed the empowering nature of red lipstick and why red lips plus white teeth provide that beauty edge.
The research found that 30% of women believe applying red lipstick in the morning makes them ready to take on the day ahead and 43% said wearing red lipstick makes them feel more powerful. Plus with 55% of women also thinking red lipstick makes their smile stand out, Listerine are celebrating the transformative power of a red lip by giving away a free red lipstick with every bottle of Listerine Advanced White.
Red Consultancy commissioned the research, produced all media materials and hosted a event for influential women’s media to launch the research and limited edition Listerine Advanced White bottle.