30 Sep 2021
Drum PR Awards triumph
More than 36,000 people descended upon Battersea Park to see the iconic annual fireworks display where Huawei was also part of the action.
It was all to celebrate the release of Huawei’s newest smartphone, the nova 5T, with Huawei being the event’s official mobile handset partner.
The activity included a branded viewing VIP platform which provided the best views of the fireworks display for key brand partners, lifestyle media and KOLs. And for the first time, the display was also followed by an after-party at Evolution London within Battersea Park featuring BRIT award-winning artists Rudimental supported by Norman Jay MBE.
Red Consultancy handled all social and media activity in the run up to the event alongside talent interviews, plus co-ordinated competition winners, filming, photography and social content on the night.