‘Land Army’ appeal gains interest

09 Apr 2020

people fruit picking on farm

Following the farming industry’s urgent appeal for a new ‘Land Army’ of workers to pick and pack fruit and vegetable during the coronavirus outbreak, it’s great to see that there’s been a a spike in applications for these roles.

According to data from out client Totaljobs, applications for agricultural roles are up 83% with searches for ‘fruit picker’ up a whopping 338%.

We helped Totaljobs craft their data into a story, find a suitable third party spokesperson and secured some great coverage including Today, BBC One Biz Bulletin, Bloomberg and Farmer’s Weekly.

Good luck to all the new recruits in the Land Army!