KP Snacks Appoints Red

30 Sep 2019

KP Snacks Photo

A tasty start to the week…we’ve been appointed by KP Snacks as its retained PR agency as it continues to consolidate its agency ecosystem.

We’ll support KP Snacks’ PR and communication activities across its full brand portfolio, as well as assist with a range of corporate initiatives, including its CSR and sustainability agenda.

According to KP Snacks marketing director Kevin McNair: “We wanted to take a more strategic direction with our PR and have an agency on board that can help us amplify our message across our full product range. Red Consultancy has excellent food and drink credentials and we look forward to working together.”

Emily Morgan, Red’s Consumer managing director, will lead the business: “There’s enormous PR potential with this much-loved stable of brands. Our focus will be on delivering creative and bold campaigns which incorporate eye-catching experiential activity.”