02 Mar 2018
Global Award Shortlist
Johnson's has relaunched its Baby Wipes range with a new dispensing system that dispenses one wipe at a time to make life simpler for parents and their little ones.
Red Consultancy supported the launch with a consumer event at Manchester’s Trafford Centre as well as press and social media activities.
The event at the Trafford Centre enabled the team to generate conversations with hundreds of parents about the new wipes whilst kids could get involved with messy play…all followed by a clean-up courtesy of Johnson’s new wipes which received an overwhelming thumbs up from parents.
Footage of the event is being used to create a film for social and media use plus two local bloggers attended the event and are currently challenging members of the wider Johnson’s Blogger Panel to get messy and try the wipes for themselves.
Red also secured media interviews in The Sun, Daily Mail and OK Magazine with former Olympic swimmer Rebecca Adlington who is backing the campaign.