06 Jul 2020
Better LGBTQ+ ad representation needed
Is a Big Mac with bacon still a Big Mac?
It's a question that the team at Red Consultancy have been grappling with during our campaign for McDonald's.
This is the first time the iconic Big Mac® has been changed in the UK since the burger’s creation in 1968 and opinion is divided on the addition.
This year’s campaign has resulted in over 200 pieces of national media coverage already and over 500k social engagements.
The McDonald’s team at Red Consultancy have worked with the client and a host of celebrity faces and talented influencers, bringing the Big (Mac) debate to life – and the best bit of all? There’s more GRAND Big Mac news and content to come.
If you want to find out more head to our friends at PRWeek to find out what happened when Harry and Jamie Redknapp debated whether it was #StillABigMac or #NotABigMac.