15 Sep 2020
Red shortlisted for PRCA National Award
We were delighted to see our client Aldi crowned the UK’s most engaged brand on Instagram over the Christmas period…and proud of our contribution towards that achievement!
Both PR Week and The Drum reported that Aldi had 'won' the battle on Instagram, performing better than John Lewis, Marks & Spencer and Coca Cola in terms of engagement and follower growth on the social media platform.
Our digital team, Shiny Red, manages the feed (including all content production) and activates a strong media spend strategy to drive ongoing engagement and follower acquisition for the platform so are thrilled with the results!