19 Sep 2017
PRCA Awards hat trick
Red Consultancy’s campaign for Boots tackling night-time hayfever has been shortlisted for a Communique Award.
The Communique Awards recognise excellence and best practice in local, European and international healthcare communications and the Boots campaign is in the running for the Excellence in Patient/Consumer Health Programme Award.
The campaign focused on the insomnia-esque impact of hayfever (or “insneezia” as we named it) and included releasing a million petals on a summer’s evening in central London to dramatise how falling night-time pollen exacerbates hayfever symptoms just at the point when one-a-day medications wear off.
The results will be announced on 7th July.