17 Oct 2018
PR Week Awards accolade
McDonald's launched its latest Happy Readers scheme this week which swaps Happy Meal toys for books to help families enjoy reading together. Now in its fifth year, the scheme has so far distributed 61 million books to children across the country.
This year, we worked with pop star and mum of two Una Healy to promote the giveaway of Roald Dahl’s Incredible Creatures books. We took over a McDonald's restaurant in North Action to launch the scheme and, taking inspiration from the book, even installed a designated ‘parking’ spot for children’s imaginary creatures and friends!
The launch was a great success, generating national, broadcast and regional coverage.