14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Red Consultancy has been appointed by Gumtree UK to deliver a wide-ranging communications programme that addresses both reputational issues and consumer engagement to significantly change perception of the brand.
The appointment comes in the wake of Gumtree’s rebrand earlier this year which has been supported by a multimillion-pound integrated marketing campaign, platform updates and increased customer support.
Fergus Campbell, Head of PR at Gumtree said: “The Gumtree business is at a pivotal point in its evolution, and has bold but achievable ambitions for the PR function. Red’s blended team of specialists is expertly placed to meet Gumtree’s communications needs over the short, medium and long term. I am thrilled to welcome them into the Gumtree fold and look forward to seeing the agency’s impact on the way our brand is perceived.”
Isobel Coney, Managing Director (Consumer) at Red Consultancy said: “Gumtree’s scale and the opportunity it offers to a multitude of different people has to date been something of a well-kept secret. There’s a much needed education job to be done across the board but there’s a wealth of incredible stories to tell about Gumtree. We can’t wait to get started on contributing to the business’ ambition to become Britain’s number one digital brand.”
Gumtree has 18.7m unique visitors every month, and is currently the seventh biggest British digital brand.