17 Sep 2021
PRCA Awards nominations
We’re going gaga over our latest campaign with Adobe – a global art contest to create fantasy worlds inspired by Lady Gaga’s new album Chromatica!
The partnership with Lady Gaga will see fans and the creative community use Adobe’s creative apps and some exclusive Gaga assets to create their pieces of art. The winner will receive a cool $10k and get their artwork signed by the Lady herself.
After securing some fantastic coverage – including a hero piece with NME – we then werked it further with the help of three Ru Paul’s Drag Race UK icons!
To help spread the word about the competition and encourage entries, we challenged Baga Chipz, Blu Hydrangea and Cheryl Hole to create a Lady Gaga Chromatica-inspired make-up or fashion look. Their pictures were then given a Chromatica-inspired backdrop using Adobe Creative tools by our Adobe UK Creative Resident, designer Christina Poku.
The images were shared by our queens socially, with posts clocking up 600k impressions and 47k engagements in just 3 days.