Global Award Shortlist

02 Mar 2018

A Red Consultancy campaign for Emirates has been shortlisted for Best Influencer Marketing Campaign at this year’s PR Week Global Awards.

In a bid to highlight how committed Emirates is to easing family travel, we created the “Child Boredom Quotient” which pinpointed the precise moment young flyers typically lose interest in all activities and ask the dreaded questions “are we nearly there yet?”.  The answer is 49 minutes and 47 seconds by the way! 

We then worked with popular parenting influencers and comedy duo Scrummy Mummies to create laugh-out-loud video content designed to share and inspire solutions to the issue and make travel dramas a lot less daunting for families.  Read more here...

We're delighted to make the shortlist and have our fingers crossed for the results on 15th May.