09 Sep 2021
Drum PR Awards six-pack!
Red Consultancy brought Christmas cheer to media this week at the much-anticipated Boots Christmas Show.
Brands, gifts and services available at Boots this year were showcased to beauty and lifestyle media as they immersed themselves in the worlds of No 7, Soap & Glory, Champneys and Sleek to name but a few of the well-loved brands available at Boots.
Red consultancy helped source and dress the venue, manage the ordering and delivery of thousands of products and co-ordinate the presence of make up artists and ambassadors for each brand. We secured attendance from journalists, bloggers and influencers, created media materials and goodie bags plus briefed photographers and videographers to create content to bring the show to life on social channels. We also worked with Boots to invite Boots fans to the show who won invitations via social media.
The event provided a great start to the Christmas campaign and helped generate some real buzz amongst key media.