02 Mar 2018
Global Award Shortlist
StubHub is offering music fans the ultimate festival fitness class this summer with the launch of its Crowd Surf Ready class.
In partnership with Gymbox, the class will focus on the muscles you need to bounce along to your favourite acts as well as lifting your fellow gig goers for a better view of the stage and a spot of crowd surfing.
Red Consultancy created the concept and brokered the partnership with Gymbox for Stubhub. They launched the class by securing 12 media to exclusively try out the first ever class as well as general outreach to consumer lifestyle media. Great coverage has already started rolling in including pieces in the Evening Standard, Marie Claire and The Spectator.
Classes run for the next five weeks and are open to people of all abilities and can be booked here...