FIVE WAYS THE WORLD CUP WILL EAT UP CHRISTMAS

31 Aug 2022

FIVE WAYS THE WORLD CUP WILL EAT UP CHRISTMAS

World Cup tournaments hit media and social feeds like a tornado, tearing up traditional structures, bending culture out of shape and pulling in attention from miles around. And this year the tornado hits in the run-up to Christmas. Is it ‘Black Friday’ or is it, more importantly, the day England play USA and Wales play Iran?

Red has worked with NewsWhip to look back at historical media and social data around previous World Cups and Euros.  From this, we’ve been able to spot patterns in media interest, story types, and how and when stories are shared, allowing us to put together a set of potential opportunities and recommendations on how to get match fit for November. Read more HERE