09 Sep 2021
Drum PR Awards six-pack!
Red Consultancy gave media a taste of Christmas by showcasing Aldi’s festive food and drink collection.
We transformed The Good Housekeeping Institute cookery school into a beautiful winter wonderland where short-lead media were briefed on the most exciting products in Aldi’s 2017 Christmas collection.
Journalists were offered the opportunity to learn about, ask questions about and sample key Christmas products including a wide range of Aldi’s festive canapes, show-stopping desserts and delicious meats. As well as trying the food, media were also treated to Aldi’s award winning Champagne and Gin collection with a dedicated Gin & Tonic bar.
The event was a great success, generating social buzz, talkability and helping to secure a whole host of editorial opportunities across national, consumer and broadcast media.