30 Sep 2021
Drum PR Awards triumph
“Can a feminist love fillers?” was the question at the centre of a lively debate created by Red Consultancy for Allergan.
Based on consumer research from Allergan that found women feel judged for having treatments, the debate opened up conversations about women’s attitudes towards beauty choices and how this impacts the way they perceive themselves, and are perceived by others.
We sourced and managed high profile media figures to debate the issue: Sarah Vine (Daily Mail columnist and co-founder of Get The Gloss), Bryony Gordon (author and Telegraph columnist), Polly Vernon (author of Hot Feminist), Claire Coleman (editor and journalist), and Aesthetics Practitioner Alison Telfer,
Over 100 guests from the cosmetic industry and media attended the event held in partnership with Cosmetic Executive Woman including Harper’s Bazaar, Tatler, Stylist, Hello and Daily Mail.
The conversation continued via a Twitter chat hosted by THIRTY PLUS reaching 185,000 accounts with over 2.3 million impressions of the hashtag. Radio interviews with national BBC and commercial stations were also secured with debate spokespeople Sarah Vine and Alison Telfer.