30 Sep 2021
Drum PR Awards triumph
The latest skincare insights from Aveeno were revealed to media this month, focusing on how well being for skin can be achieved through a holistic lifestyle approach.
To launch Aveeno’s new ‘Feed Your Skin’ campaign, Red Consultancy hosted health, beauty and wellness media at an event featuring nutritionist Ian Marber, dermatologist Shefali Rajpopat and skincare expert Rebecca Bennett from Johnson & Johnson.
Guests learnt how to radiate well being from the inside out through unlocking the power of simple, wholesome ingredients and essential nutrients to feed and nourish skin. They were shown how to eat the right foods for healthy looking skin and how to feed their skin with a daily skincare regime…and of course introduced to Aveeno’s range of products including new yoghurt inspired products and the much-loved oat-based Daily Moisturising range.
We organised all logistical aspects of the event plus secured a high calibre of media from consumer, national and online titles. Fantastic social media buzz was generated on the day with editorial coverage confirmed for publication in the coming weeks.