02 Mar 2018
Global Award Shortlist
McDonald’s is hosting thousands of free, fun-filled family days across the UK this summer and for the rest of the year and Red Consultancy has been working with Peter Andre and other key influencers to highlight the #familygoodtimes campaign via a host of digital content.
We worked with Peter to create some fun content of a Family Fun Day in action. Accompanied by his children Junior and Princess, Peter filmed their visit to a restaurant and posted the video on his social channels including a link to where people could find their nearest Family Fun Day. Peter’s video on Facebook clocked up over 100,000 views in just a few hours and has now been viewed by over 343,000 people in three days and has received over 3,000 likes.
Alongside the activity with Peter, we also partnered with Britmums family vloggers to take part in a Twitter party. Using the hashtag #familygoodtimes, they encouraged parents to join a conversation about spending quality time with their children and entertaining them over the holidays amongst other topics.
You can watch Peter's video here...