15 Feb 2017

London Eye On Valentine's Day

Love was most certainly in the air this week for Red Consultancy as they worked on two different loved up initiatives for the Coca Cola London Eye.

Through a partnership with Bumble, Red hosted a mixer on the iconic attraction for single Londoners with, we are reliably informed, a couple of potential matches coming out of the experience!

Alongside hosting the night on the Eye, Red also helped light up the London skyline with #EyeLoveLondon, a social campaign that asked people to tweet their favourite view of London with each social post helping turn the Eye bright pink for Valentines eve.

Thanks to the team securing support from the likes of the Mayor’s office and Visit London, as well as influential bloggers and journalists, the posts rolled in and turned the Eye pink.