15 Aug 2019
Singing the praises of unsung heroes
Saturday’s Emirates FA Cup Final may have been the pinnacle of the world’s most famous domestic cup competition but it was also the culmination of a range of activities we carried out by our consumer team for Emirates.
The last few weeks have been spent raising awareness of Emirates’ sponsorship of the FA Cup, leveraging sponsorship assets and helping to build brand equity for the airline amongst football fans.
Young football fans were given the chance to be a Player Mascot and walk onto the pitch with their heroes at the final. They could win places via Emirates’ Facebook page which featured GIFs created by our in-house digital team, or through an exclusive competition with MailOnline’s sports editorial team. Receiving 4,700 combined entries, both competitions were hugely successful with the GIFs receiving over 109,000 views on Emirates’ Facebook page.
A partnership with football title FourFourTwo saw fans asked to share their favourite Emirates FA Cup memory for a chance to win tickets to the final.
We hosted media and influencers during the Semi Finals and Final, encouraging them to share their experiences on Facebook using official Emirates tags, reaching a combined audience of 8.85m on social.
Plus on the day of the final itself, we worked with a video production company to bring the Player Mascot experience to life for a social video which featured on Emirates’ Facebook page as well as globally, across all Emirates’s channels.
Watch the video here...