13 Feb 2018
The first ever bottle made from 50% plastic recovered from the ocean has been launched in the UK by Ecover, a manufacturer of eco-friendly cleaning products.
Red Consultancy was tasked with making this headline news as well as announcing Ecover’s broader plastic recycling commitments and ambitions.
With a brief to specifically generate broadcast coverage, our client was thrilled when we secured spokesperson interviews on Sky News TV, BBC Radio 5 Live, Sky News Radio and TalkRADIO, alongside coverage across national online and key trade titles.
The coverage helped raise awareness of the growing problem of plastic in our oceans (both to the environment and to human health), as well as highlighting industry’s role and responsibility in curbing the problem with Ecover leading the way as true pioneers.