02 Mar 2018
Global Award Shortlist
Red Consultancy’s work on McDonald’s grassroots football programme has been shortlisted for not one, but two CIPR Excellence Awards…the Arts, Culture or Sport Award and the Corporate Responsibility Award.
McDonald’s football programme aims to raise standards at grassroots football clubs through better safety, advice, coaching for coaches, kit, support and recognition for volunteers. Red helped take the programme to new heights in 2015 by significantly increasing football participation, social engagement and media coverage.