09 Sep 2021
Drum PR Awards six-pack!
Last week saw the launch of Heathrow’s month-long annual Whisky Experience. Running until the end of May, the experience is designed to give passengers the opportunity to taste and learn more about the popular spirit.
To raise awareness of the experience, Red Consultancy worked with international fashion designer Giles Deacon to design a set of top-of-the-range, bespoke whisky stones which are being offered as an exclusive gift with purchase to customers spending £70 or more on whisky at Heathrow.
Set to be a real hit with passengers at the airport, coverage of the whisky stones to date has been secured across key travel, food and drink, trade and consumer press.