07 Feb 2020
Danny Whatmough has joined Red Consultancy in a new senior role combining leadership of both Shiny Red, our digital and social team, and our PLAY consumer team.
Danny was most recently managing director of Integrated Media at Weber Shandwick, where he oversaw media relations, social, influencer and paid media teams. He also led the agency’s HSBC business and managed the acquisition of That Lot in 2018.
One of the UK industry’s most experienced digital PR leaders, Danny has been the long-standing chair of the PRCA’s Digital Group.
Red Consultancy chief executive, Mike Morgan said: “Our integrated planning and campaigning is already strong and award-winning, Danny will take our teams and our clients to the next level where smart paid and search strategies are as familiar as launch events and media relations.”
Danny’s reputation as a progressive industry thinker was cemented with his book Digital PR. Published in 2017, its premise is ‘Digital changes everything’ and reflects his journey from a digital marketer into social, PR and communications.
Commenting on his move to Red Consultancy, Danny said: “I’ve long preached the power of integration and believe it is the future of comms. There are too few agencies that really grasp the importance of integration but Red Consultancy are one of them. With oversight across digital and consumer I believe we can deliver integrated work that will deliver most effectively for clients.”