12 Nov 2018
Our work with Gumtree has been shortlisted for a CorpComms Award in the Best Crisis or Issues Management category.
Along with other online marketplaces, Gumtree found that its platform was being exploited by criminals so we worked with our client on a range of activities focused on preventing crime taking place on or through Gumtree. The campaign successfully drove consumer awareness on the issue of online scamming, increased trust levels in the brand and engaged industry stakeholders. One of the main activities was a the landmark Psychology of Scamming report which you can read more about here...
Fingers crossed for the results on 29th November.