30 Sep 2021
Drum PR Awards triumph
This week, media, celebs and influencers were ‘Cordially Invited’ to the opening night of the Robinsons pop up drinking experience in central London. Red Consultancy organised the event to celebrate the launch of Fruit Creations and Fruit Cordial, a new range of squashes and cordials from Robinsons specially created for adult taste buds.
As well immersing themselves in a new world of delicious fruity flavours, guests were entertained by our special Child Squash Sommeliers…who better to show adults how to enjoy the perfect glass of squash!
We co-ordinated all aspects of the launch, from event design and management to media relations and celebrity/influencer liaison. Great national coverage has already appeared including Mail Online, Daily Express and Daily Star with more to come. Plus a heap of social buzz from our influencers created content on the night.