08 Nov 2017
Red wins PRCA Award
Two Red Consultancy campaigns were crowned winners at last night’s Communique Awards, the leading awards programme for the healthcare communications industry.
We were very proud to see our ‘Life’s An Itch’ psoriasis campaign for Celgene win the Excellence in Communication of Survey or Market Research Data Award. The judges commented:
"This meaningful campaign inspired artists to produce a visual representation of survey results. In doing so, it communicated and connected with its audience, ‘painting a picture’ of what patients feel through art. It’s a completely different approach to anything that we’ve seen and it’s very hard to fault. As a piece of work this entry stood out a mile for us."
And last night's triumph marked the fifth award for our Zookeeper Zoe eye check story book for Boots after winning gongs at the CIPR Awards, SABRE Awards and PRMoment Awards earlier this year.
The Communique judges awarded it the Excellence in Patient/Consumer Health Programmes Award commenting:
“We all loved that this was an actual, physical book, and one that was clearly and very cleverly written with clear objectives in mind. It was very appropriate for topic and employed a fantastic storytelling strategy that showed great insight. Well delivered, very creative and very purposeful, this was simple but effective in a challenging environment. It targeted a big unmet need, resulted in 24,000 extra eye checks and is, quite simply, a game changer.”