20 Apr 2022
A hat-trick of Sabre nominations
We’re beyond delighted to have been shortlisted for six CIPR Excellence Awards including a trio of nominations for our work with Sky Mobile.
It’s especially rewarding to see such a spread of categories and campaigns, reflecting the super talented teams we have here at Red.
The shortlisted campaigns are:
Consumer Relations Campaign, Best Use of Social Media, and Best Use of Content: Sky Mobile – Time to 65075
- Our ultimate break-up track and parody video encouraged Brits to ‘break-up’ with their network providers and switch to Sky Mobile, promoting industry initiative ‘Text to Switch’.
Best Use of Media Relations: McDonald’s – The launch of the McPlant
- Our ‘cutting veg campaign’ for McDonald’s first ever vegan burger generated almost 1,000 articles and 27m Twitter impressions – all helping the McPlant hit spectacular sales results.
Social Purpose Campaign: Smart Energy GB – Whatever the weather
- This campaign reframed smart meters from money-saving gadgets to being essential in helping tackle climate change.
STEM Campaign : Thales – Inspiring future Martians
- We created a compelling news angle about the pandemic inspiring kids’ interest in STEM to help launch the Thales MarsBalloon school science project.
The results will be announced on 8th June.