15 Aug 2019
Singing the praises of unsung heroes
An innovative eye check storybook created by Red Consultancy for Boots Opticians was crowned a winner at last night's CIPR Excellence Awards.
It won the award for best Healthcare Campaign with judges calling it a "triumph of creative delivery, based on a carefully thought out plan on an issue of great significance". They were also impressed by the "strong correlation between the campaign flow and the results" and that the campaign "provided real value for money".
Zookeeper Zoe is an interactive storybook available in print and digital formats which allows parents to perform basic eye checks on their children. Young children often don’t realise they’re not seeing properly and it’s hard for parents to spot so our storybook with its built-in eye checks was the perfect tool to address the problem – interactive, engaging and fun for parent and child.
You can read more about the campaign here...