Checkatrade reveals home pride index

31 Jan 2021

Checkatrade has released the findings of its first ever report, the Home Pride Index. 

With 2020 seeing many of us spending more time at home than ever before,  we wanted to explore this further for Checkatrade and see how this affected people’s relationship with their homes.

Created from research with 2,000 homeowners, and produced with support from Dr Eleanor Ratcliffe (Environmental Psychologist at the University of Surrey), the report takes a detailed look at how proud we are of our homes to highlight how the nation’s love for their homes has increased.

In fact, research from Checkatrade shows how house proud (62%) we are with homeowners from London, Newcastle and Birmingham more house proud than any other area of the UK.

Supporting the launch of the report, we have secured 199 pieces of coverage across print and online with a reach of 154M+ to date.