06 Jul 2020
Better LGBTQ+ ad representation needed
Checkatrade – one of the UK’s leading directories of trade experts – has appointed Red Consultancy as its retained consumer PR and social media agency in the UK.
Amy Ashford, Head of PR at Checkatrade said: “Over the last year, we’ve been building an ambitious plan and team for growth across the business so we’re ready for a step-change in our communications too.
“We were looking for an agency that could simultaneously highlight how easy Checkatrade makes home improvements and repairs to consumers whilst communicating our commitment and support for our trade members. Red demonstrated they could do all that and more with their integrated comms thinking and creative flair shining through during the pitch. Their communication and curiosity is second to none and they’ve felt like a part of our team from day one.”
Danny Whatmough, Consumer and Social Media MD at Red Consultancy commented: “Checkatrade is a vibrant business and a household name that is disrupting an entire industry. We’ve got a simple, integrated plan to elevate the brand, drive business and develop their reputation. We can’t wait to get going.”
Checkatrade was founded 20+ years ago and now has more than 38,000 trade members across the UK. Last year over 12 million people trusted Checkatrade to help them find a reputable tradesperson.