Challenging Stereotypes

13 Apr 2018

Adobe Stock and photographer Bex Day have joined forces to create stock images of the transgender community.

Red Consultancy worked with Day to capture a variety of trans models from across the UK to create a photography collection that was inclusive and representative of the UK transgender community.  The campaign was designed to amplify Adobe’s latest visual trend project “The Fluid Self”, which explores the ways in which the concept of identity is changing, and to mark International Transgender Day.

The campaign has been a huge success, generating coverage and engagement across editorial and social media.