17 Oct 2018
PR Week Awards accolade
Actor Larry Lamb has teamed up with Boots to spread the word about travel health this summer.
With increasing numbers of British holiday makers heading to exotic locations abroad, coupled with up to 34 different types of mosquitoes in the UK, it’s safe to say that the warmer months can throw up some challenges for our skin. As a malaria survivor himself, Larry spoke from experience about the need to get proper protection from mosquitoes and seek the right advice before travelling.
Red co-ordinated all media relations across print, broadcast and online media, securing national and regional hits.
We also organised for Boots to host a travel health clinic on the London School of Hygiene and Tropical Medicine’s Mozzie Buzz tour, with a Boots pharmacist and travel health expert on board providing travel health advice across the UK.