16 Mar 2021
Gold standard PR
Some good news finally for Generation Z who have been hit particularly hard by the pandemic.
BAE Systems has committed to creating over 1,250 apprentice and graduate positions this year – a record intake for the company – as a national priority.
The recruitment campaign landed during a difficult news cycle with Tier 4 restrictions, Brexit negotiations and vaccine updates dominating the headlines. Nevertheless, our teams absolutely smashed it, securing over 200 articles with likes of Press Association, BBC, Metro and Daily Mail, plus over 20 broadcast hits including LBC, ITV and BBC North West.
The campaign will continue up until the application window draws to a close during National Apprenticeship Week.