30 Sep 2021
Drum PR Awards triumph
To coincide with October’s Breast Cancer Awareness Month, we worked with Avon and TV’s Alison Hammond to create a ‘TitTok’ dance routine!
Alison’s routine provided viewers with a fun way to remember to check their breasts and pecs for signs of breast cancer.
The campaign responded to worrying figures that only 29% of women aged 18-35 check their boobs at least monthly, and GP cancer referrals had dramatically decreased during lockdown.
Alison’s TitTok post has to date received 62k views on TikTok, 121k views on Instagram and saw 30+ Avon Reps getting involved by resharing/creating their own dance routines in support of the cause.